As you might have noticed, we've had a busy year, having launched our visual engagement platform (Klarifi) in April last year, and being crowned Digital Agency of The Year 2014 at the UK digital experience awards last July. The acquisition of SureFire is a very exciting stride forwards for all involved!
I asked Paul Bevan, Director of SureFire, to comment on the deal:
"SureFire brings a real depth of experience and expertise for organizations looking to create and maintain strategic competitive advantage, to break into new markets, reduce the sales cycle and sell and market more effectively. LTF provide the practical and now highly accurate execution based on SureFire’s robust and proven Go To Market planning. It’s a great and logical fit for all concerned.”
This deal marks a very important step in our growth and moves us another step away from the "traditional" digital creative agency and closer to our vision of being recognised as leading sales & communications experts. We’ll still be delivering award winning creative & digital, but now the intelligence and strategy to drive that creativity in the right direction will be available to our clients like never before.
SureFire's Intellectual Property around Marketing and Sales Strategy is some of the most advanced and robust in the business, and their highly experienced team will contribute over 55 years of analysis, strategy and Enterprise level sales and marketing expertise. SureFire’s models and processes will be rebranded and built on to create “BluePrint”, and will join our Communication platform, Klarifi, and our already award winning digital and creative execution team (known as LTF) to form our new Define, Explain, Execute proposition.
Owen Ashby, Managing Director of SureFire, added:
“The drive and focus for our clients is on reducing the sales cycle, increasing average order value, improving the quality and qualification of deals in the pipeline and ramping up the win rate. This next stage in our joint evolution will see us building on the SureFire Go To Market models and bringing new tools and approaches to help clients, innovate, plan and execute sales and marketing initiatives that deliver straight to the bottom line. I would say I can’t wait to get started…but we already have and our clients love the new focus and direction that the addition of the SureFire capability brings to the wider LTF offering as Blueprint!”
We have timed the announcement of the SureFire acquisition with the re-launch of our website and a brand refresh to better communicate our new proposition and strategy. A series of new videos have also been produced to explain the 3 strands to the business (BluePrint, Klarifi & LTF).
None of this will change things for existing clients, and you'll still be working with the same dedicated team in the same way you are used to. The difference is you now have access to a brand new suite of tools and intelligence (in BluePrint and in Klarifi) to help you boost your Sales and Marketing in ways you didn't think possible!
Thank you so much to the entire team, and to all of you, our amazing clients and friends. Please join me in welcoming Owen, Paul, Ben, Andrea and all of the team from SureFire into the look, touch & feel family. Here's to a prosperous, adventurous and exciting 2015/16 for everyone!
- Rick O'Neill, FRSA. Founder & Creative Director of look, touch & feel.
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