Websites are very much like Cars, in lots of ways: It’s tricky choosing which “manufacturer” (agency) to go with. All have their own merits, performance, differing pricing, and varied design styles etc. And we all know you can’t get a brand new Porsche for £500, don’t we? :0)
It is a common misconception that once we’ve designed and built a website, that it will work flawlessly forever. It won’t, not unless it is maintained and loved on a regular basis. Websites break all the time, usually because something about their environment has changed, and the website must be changed to adapt and continue to function normally. Here are FOUR KILLER REASONS why you need a website maintenance plan: “PREVENTION IS BETTER THAN CURE" 4 - COST SAVING - By maintaining your website on a monthly basis, not only are you ensuring you’ve addressed all the other issues highlighted here, but you are also potentially avoiding a substantial bill for any repair that may crop up in future as a result of having out-dated website, suffering from any of the issues discussed here. Clients that have neglected their websites always seem surprised when the worst happens, and large parts of their site need to be re-built or repaired, and they get a bill for the work. But simple and inexpensive monthly maintenance can avoid this altogether. 3 - LOST SALES - If your website is out of date, all sorts of issues can occur. Forms randomly stop working, notifications begin to malfunction, important parts of the website may go offline for various reasons. If you are not on top of things, you may not even realise until it’s too late and you have missed vital leads or enquiries from your website due to lack of maintenance How much could this cost your business in the next Financial year? One client (A very high end head hunting agency) had declined a maintenance plan but subsequently suffered a malicious code injection on their site. A very important customer attempted to visit their site but was redirected to an adult entertainment website. Needless to say, this lost them business). 2 - USER EXPERIENCE - If your website is out of date and has not been maintained bits will start falling off and it will begin to look tired and not function in the way people expect. This is a major problem for your brand, because your website is most often the first point of contact for new customers and this will be their first impression of your business. If your website isn’t working or looks poor, then it’s as if you don’t care about your business and this will likely put potential customers off altogether. 1 - SECURITY - The No.1 reason why you need a website maintenance plan is security. 30,000 websites are hacked EVERY DAY. (Source: Sophos Labs). You may wonder why a hacker would target a small business website like yours, and even doubt that they would, but Cyber criminals have automated tools searching the web looking for websites to infect with their malicious code. They will target a personal blog, a small business website or a huge corporate site. Wherever there is a weakness they will happily exploit it. If your site is not fully up to date, with all the latest patches for your CMS (Content Management System), and features in place to defend enquiry / comments forms etc, then you are WIDE OPEN to attack. Not only that, but by not maintaining your website, you are also leaving other sites on our server open to attack too. If one of us is vulnerable, we all are! Luckily enough, we have a solution to all of these issues in the form of our Monthly Maintenance Plan. For a monthly payment of just £37.50 per month, you can outsource your website’s upkeep and security for absolute peace of mind. Find out more here.
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