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Social media is incredible. We are passionate about the impact it can have on a business, it’s brands and it’s marketing campaigns.
We offer a range of services and consultancy options around Social Media and Social Media Marketing. Whether you just need help getting started with Twitter or Facebook (and others), or whether you are a large organisation with a need to create a full scale campaign – ltf will deliver. Take a look at our case studies and see for yourself the impact Social Media can have on your business.
If you are new to Social Media and looking for tips, or if you’re in London or Northampton and would like to check out one of our Twitter School Workshops… please follow @tw1tterschool on Twitter for more information.
Case Study: Mornflake – Social Media Marketing Campaign
The most unique internet video competition ever?
In partnership with The Law Firm Group, we worked with a 300 year old cereal company based in Crewe, Cheshire. Mornflake is the 8th oldest company in Britain handed down over 14 generations. As a company, it epitomises probity, fiscal responsibility and social conscience and has rejected every offer of being acquired in all this time. Kind of values we want to see in all companies right now, right?
Problem is; few people had heard of Mornflake, although anyone who eats porridge is likely to have eaten their cereals. Mornflake already supplies most of the major supermarkets’ own label oats based cereal foods and is re-launching its own brand of cereal foods.
Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we organised a very different kind of video competition for Mornflake. Our approach differed in three unique ways;
1. We were asking people to make videos about themselves. So lots of good material there! More specifically, videos about their values. The Mornflake brand had to feature in the video but in a product placement kind of way. We were not looking for cheesy reasons why people should eat Mornflake oats. The best video creator won a cash prize of £15,000.
2. We conducted the competition on Facebook using an application called Uvizz. Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.
3. We adopted an open source approach to engaging online communities and commissioned a network of independent thinkers called Minciu Sodas. They built a directory of online communities in the UK and started conversations with people in an open, respectful and authentic way. A way that reflects Mornflake’s values. This data has now been made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.
The competition launched on June 15th 2009 and ran through to July19th.
Find out more about Mornflake here.
